For most roles, the local market is the right comparison. A finance manager in Dubai is usually choosing between employers in the UAE or the wider Gulf. But some roles do not work that way. Specialists in areas such as cyber security, artificial intelligence, data science or niche engineering are often weighing offers from several countries at once, and the pool of local comparators can be very small.
For these roles, benchmarking only against local data can give an answer that is technically correct and practically useless.
When to look beyond the local market
International comparison is worth considering when:
- you are hiring the role from abroad more often than locally
- local data for the role is thin or inconsistent
- the people you want are being approached by international employers
- the role sits at the top of the organisation, where peer companies may be global
- the business competes internationally for the same talent
How to make it work
Choose the right markets
Pick the countries you actually compete with for this talent, not every market where data happens to exist. For a cyber security leader in the UAE, that might include the wider GCC, the UK and selected parts of Europe or Asia, depending on where your candidates come from.
Compare like with like
International data needs careful adjustment before it can be compared with a UAE package.