Across the GCC, nationalisation programmes such as Emiratisation and Saudisation set expectations for employing citizens in the private sector. Many employers approach them as a compliance exercise: meet the target, file the reports, move on. The result is often national employees in roles with little real responsibility, who leave as soon as a better opportunity appears.
Employers that treat national talent as part of their long-term workforce plan tend to get very different results.
Why compliance-only programmes struggle
- Roles lack substance. Positions created to meet a number rarely offer meaningful work.
- Development is generic. Short training courses without a clear career path do not build capability.
- Managers are not involved. Line managers see the programme as HR's responsibility.
- Pay and progression are unclear. National employees cannot see how they will move forward.
Five elements of a programme that works
1. Start from the workforce plan
Identify the roles the business will need over the next three to five years and where national talent can be developed into them. Include specialist and leadership roles, not only entry-level ones.
2. Design real roles
Every position in the programme should have clear responsibilities, measurable objectives and a manager accountable for the person's development.